Fractional CRO for companies with a distribution problem.

You raised the round and the product works. The revenue motion is the part that isn’t built yet. I build it, prove it with closed business, and hand it to your full-time hire.

Book 20 minutes See the track record

What I do

Three problems I get called for.

Direct sales won’t get you there

Founder-led selling got you to first revenue. The plan to the next number assumes a repeatable motion nobody has built yet.

Partners could sell your product, and don’t

OEM, channel, broker, reseller, carrier. Someone else’s reps can carry your product into a market you can’t reach on headcount. That motion is a build, not a hire.

Enterprise buyers stall after the pilot

The pilot goes well and the contract doesn’t come. Usually it’s the buying committee, procurement and security, not the product.

Track record

I’ve done the thing I’d be hired to do.

CareGain – pilot to $10M+ ARR

Co-founder. HSA/FSA claims infrastructure. I owned revenue from the first pilot to more than $10M ARR, selling into national payers including Cigna and UnitedHealth. Acquired by Fiserv.

NeuVis – the OEM channel, end to end

I ran partnerships and built the OEM channel, with the partner’s own reps selling the product. Rational Software acquired NeuVis; IBM acquired Rational.

FirstRain, and five exits

Five companies to an exit across enterprise software, payments and healthcare. Long enough in it to know which quarter of a GTM build is supposed to feel like nothing is working.

How it works

Short engagement. You keep the machine.

  1. Diagnose

    Two weeks in your pipeline, your calls and your CRM. You get a written read on where revenue is leaking, whether or not we work together after that.

  2. Build and sell

    I work the motion myself: target list, message, channel or enterprise sequence, pricing, the first deals. Not a deck of recommendations.

  3. Hand off

    Documented playbook, working pipeline, and help hiring and onboarding the full-time revenue leader who takes it from me.

Who this is for

Funded, with revenue, and a gap you can name.

I take a small number of engagements at a time and I’d rather say no early than waste your quarter. Best fit: you have funding or real revenue, a product customers keep, and a specific channel or enterprise motion that isn’t working. Healthcare, payments and enterprise software are where I’m fastest.

Neeraj Bansal

Austin, TX.

Serial founder and revenue leader. Carnegie Mellon, where I did AI research as a research assistant to Herbert Simon. Five exits. I also run workshops and 1:1 work with founders and revenue teams when that’s the thing that’s actually needed.

Tell me the number you’re supposed to hit.

Twenty minutes, no deck. If I’m not the right person for it, I’ll say so on the call.

versity@gmail.com

LinkedIn

EnlucidAustin, TX